DEVELOPMENT AND RESEARCH STRATEGIES FOR E-COMMERCE CULTURAL AND CREATIVE PRODUCTS

Abstract

This article focuses on the core elements and implementation paths of cultural and creative product development and marketing strategies in the context of the e-commerce era. Through in-depth analysis of the development strategies and marketing methods of cultural and creative products, the aim is to provide strategic guidance for enterprises to efficiently develop and promote creative design products in the e-commerce environment. Research has found that e-commerce not only opens up new opportunities for the development and marketing of cultural and creative products, but also brings corresponding challenges and higher requirements for enterprise capabilities. Therefore, enterprises need to deeply understand consumer needs and market trends, continuously improve product design elements and research and development processes, and accurately select e-commerce platforms and advanced technologies as support to enhance the competitiveness of creative design products in the market.