INTEGRATED RESEARCH ON INTELLECTUAL PROPERTY RIGHTS PROTECTION OF JINGDEZHEN CERAMIC ENTERPRISES

Abstract

Jingdezhen, by virtue of its unique geographical and cultural advantages, has attracted a large number of handicraftsmen to engage in ceramic creation. However, ceramic enterprises are facing numerous difficulties in intellectual property protection. Based on this, this research focuses on issues such as the difficulty in pre-litigation evidence preservation, the difficulty in determining substantial similarity during litigation, and the difficulty in obtaining punitive damages after litigation for ceramic enterprises. Using the literature review method and in-depth interview method, it conducts in-depth discussions on the protection of ceramic intellectual property rights from both theoretical and practical aspects. On the one hand, by sorting out and summarizing relevant literature and data, it clarifies the current situation of intellectual property protection of ceramic enterprises. On the other hand, through on-site in-depth interviews and exchanges with relevant personnel of ceramic enterprises, it identifies the specific challenges faced in the process of protecting ceramic intellectual property rights. In terms of the research results, this study believes that building a ceramic evidence database can improve the infringement determination procedure for ceramic art works and strengthen the protection of intellectual property rights. In addition, strengthening pre-litigation evidence preservation, formulating standards for determining substantial similarity, and promoting the punitive damages mechanism can further promote the vigorous development of the protection of the ceramic intellectual property rights industry.